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Social Media Guides

The APSHO Communications Committee has put together the following guides to help members make the most of their social media accounts in a professional manner. Are you interested in learning more about sharing visual posts? Check out the Instagram guide. For a more conversational and shared social media experience, see the Facebook guide. Twitter is great for micro-blogging and keeping your thoughts short and to the point and LinkedIn is a great place for professional networking outside of APSHO; see our guides on both.

   
 



APSHO Membership Social Media Policy

Guidelines for functioning in an electronic world are the same confidentiality, ethics and values as expected in your everyday world. Whether you are tweeting, talking with a patient, colleague or customer, your responsibility to the APSHO organization doesn’t end when you are off the clock. For that reason, this policy applies to organizational sponsored social media such as media networks – Facebook, Instagram, Twitter, and your relationship as a member of APSHO.

 

Social networking (including personal and professional websites, blogs, chat rooms and bulletin boards; social networks, such as Facebook, LinkedIn and Twitter; video-sharing sites such as YouTube; and e-mail) are a common means of communication and self-expression. Because online postings can conflict with the interests of APSHO and it members, APSHO has adopted the following policy.

 

These social media principles should guide your participation in social media, both personally as well as when you are acting in an official capacity on behalf of the organization. It is critical we always remember who we are and what our organization’s role is in the social media community: to inspire optimism about the APP role and build our organization.

 


Rules of engagement/ Expectations


The organization makes certain commitments concerning how we interact with the public and each other, and these commitments apply to interactions that occur an also on social media platforms. We expect the same commitments from all APSHO members.

Be kind, have fun and operate with integrity; professionalism, privacy and impartiality should be observed by all members when posting online.

  1. It is important for members to properly disclose their association with the organization as they would do offline.

  2. Be conscious when mixing your business and personal with your social media account so that it helps safeguard the organization’s reputation and encourages members to responsibly share the organization’s message.

  3. The authenticity of what members post is important. Online posts, specifically blogs or meeting information pertaining to APSHO, should be verified with the committee and /or responsible APSHO team member before posting.

  4. APSHO members will be transparent in all social media engagement.

  5. APSHO will respect copyrights, trademarks, rights of publicity, and other third-party rights.

  6. APSHO will review behavior in the social media space, establish appropriate protocol for our social media presence as dictated by law and/or industry best practices.


What You Should Do

 

Disclose your affiliation:

If you discuss APSHO work related matters that are within your job responsibility, you must disclose your affiliation with APSHO.

 

State that is your opinion:

When commenting on an issue, do not link your opinion with the APSHO organization. Unless authorized to speak on behalf of APSHO, you must state that the views expressed are your own.

 

Protect Yourself:

Be careful about what personal information you share online.

 

Act responsibly and ethically:

When participating in online communities, do not misrepresent yourself. If you are not a committee member, don’t say you are.

 

Honor our differences:

Live the values that APSHO respects. Respecting diversity is expected, and discrimination will not be tolerated (including age, sex, race, color, creed, religion, ethnicity, sexual orientation, gender identity, national origin, citizenship, disability, or marital status or any other legally recognized protected basis under federal, state, or local laws, regulations or ordinances).


What You Should Not Disclose

 

Numbers:

Non-public financial or operational information. This includes strategies, meeting agendas and budgets. If the information is not already public information, it’s not your responsibility to make it so.

 

Promotions:

Internal communication regarding, promotional activities. This includes: ads, video podcasts, playbooks, and strategies.

 

Personal Information:

Use good judgment in protecting personal and corporate information and in respecting the privacy of individuals who use our blogs. Never share personal information about our patients, practice information or customers.

 

Anything that belongs to someone else:

Let them post their own stuff; stick to posting your own creations. This includes copyrighted information, logos or other images.

 

Confidential Information:

Do not publish, post, or release information that is considered confidential or sensitive.

 

Legal Information:

Anything to do with a legal issue, legal case, or attorneys.


Specific situations

Blogs are written by a variety of members at different levels, so you can expect many viewpoints. You can also expect the following:


  1. We will strive to have open and honest dialogues with our readers.

  2. Blog comments need to be reviewed before they are posted on our blogs.

  3. We trust you will be mindful of the information you share on our blogs — any personally identifiable information you share on a blog can be seen by anyone with access to the blog.

  4. We will disclose conflicts of interest.

  5. We will provide links to relevant material available on other blogs and websites. We will disclose any sources fully through credits, links and trackbacks unless the source has requested anonymity.

  6. We understand that respect goes both ways — we will use good judgment in our posts and respond to you in a respectful manner.

  7. We will respect intellectual property rights.

  8. We will use good judgment in protecting personal and corporate information and in respecting the privacy of individuals who use our blogs.

  9. We will review, post and respond to comments in a timely manner. We welcome constructive criticism. We will not delete posts unless they violate our policies. Changes will be made by adding to posts and we will mark any additions clearly.


When acting as an official APSHO spokesperson, you are expected to:

  1. Follow all applicable organization’s policies.

  2. Disclose your affiliation with the organization. All members who are speaking on behalf of the organization must be transparent and disclose their affiliation. How exactly you provide your disclosure may vary depending on the circumstances and the platform, but the important thing is to make sure people reading your statement will be able to immediately identify that you are affiliated with the organization.

  3. Give credit where credit is due and so that you do not violate others’ rights. If you are using another party’s content, make certain they are credited for it in your post and they approve of you utilizing their content. Do not use the copyrighted material, trademarks, publicity rights, or other rights of others without the necessary permissions of the rights holder(s).

  4. Your local posts can have global significance. Keep a world view in mind when you are participating in online conversations. The way that you answer an online question might be accurate in some parts of the world, but inaccurate (or even illegal) in others.

  5. Remember the Internet is permanent.

Breach of this policy will result in review by the board and possibly jeopardize your current membership.

 

Be smart, engage to connect and protect the organization’s brand. Use sound judgment and common sense, adhere to the organization’s values, and follow the same policies that you follow in the offline world. When in doubt, do not post and consult with the organization’s leadership or staff.

March 2019

Resources: Best Buy; HP; Coke; HR Specialist; Socialmedicalpolicy templates.com; manpowerblogs.com; Meyers, Roman, Friedberg & Lewis (Labor and Employment Practice Group)

 

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